Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages. Think of it this way, your website delivers your marketing message 24 hours, 365 days in a year! Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points.